Loyalty just happens.



Loyalty just happens.

there's more to dallas than a football team.

vPromos is a cloud-based provider of innovative card-linked loyalty and mobile engagement solutions, delivering a dramatically simplified consumer promotions experience for bricks-and-mortar and omnichannel merchants. We help merchants of all sizes increase sales, drive repeat visits, and leverage Big Data business intelligence across point-of-sale, social, and mobile marketing channels.

Founded in 2009 and based in the Dallas West End, vPromos powers loyalty and engagement solutions at over 4,000 North American merchant locations, from small business to the Fortune 100, for over 5 million enrolled consumers.





Since 1999, Jeff has been a pioneering visionary in the electronic and card-linked promotions/loyalty industry. Jeff owns patents and pending patent applications encompassing and describing concepts that are key components of card linked offers and loyalty. He launched his first reward and promotions business, CyberDrawer, in 2000. Jeff is a member of the Electronic Transaction Association (“ETA”) and is currently serving on the ETA’s Technology Committee. Before 1999, Jeff practiced law in Dallas, TX. A 1986 graduate of the Texas Tech School of Law, Jeff also has a bachelor of arts in history from Tulane University. An active community volunteer, Mankoff was president of the Crohn’s & Colitis Foundation of America North Texas Chapter, and on the board of other non-profits as well.




YT has 20 years of technology leadership in enterprise architecture, solution design, and software development. He has extensive expertise in retail with over 10 years in Blockbuster and JC Penney leading architecture solutions of large scale IT initiatives. He was the lead commerce architect at Softcard.  Currently, he is the CTO at vPromos, heading up the product development in card-linked loyalty and offers.

With a Ph.D in Computer Science from Southern Methodist University, YT taught at Arkansas Tech University for three years, where he received an Outstanding Performance and Contribution Award. He has been a volunteer for over 10 years in helping Plano Teen Harmony, a non-profit youth orchestra, bringing music to the elderly in the nursing and assisted living homes.




Cy has over 20 years of sales leadership and business development experience in the consumer loyalty and channel incentives industry with Carlson Marketing Worldwide and Parago, Inc. Cy is considered a subject matter expert in the use of prepaid debit cards in the customer loyalty and incentives space.




With the business acumen of several different industries; Gene merges the purchasing at big box retail; location based services; merchant processing, and cloud based loyalty into a sales tour de force.  

Gene owns a patent for a household gadget he sold to Wal-mart, and enjoys tinkering with 3D printing and the Internet of Things.  

Having graduated with a Bachelor’s degree in Business and Computer Science with a minor in Architecture from the University of Missouri at Columbia, Gene is a former City Councilman, City Planning Commissioner, and Cub Scout Leader in Chesterfield, Missouri. When he is not buried in his work; he along with his wife Susan and son Alex are scouting the newest restaurant, latest movie, or looking for the next travel adventure.



Chris brings a strong, multi-industry, 20+ years of FinTech experience bringing together strategy, product innovation, development, operations, marketing, and management.  

Previously, Chris served as Senior Vice President, Product Development, at business-to-business payments processor EFS responsible for driving growth, innovation, and new product development for EFS’s corporate payment solutions, prior to its acquisition by WEX.  Before EFS, Chris led innovation for San Francisco-based cloud commerce platform Deem, building and launching card-linked offer programs connecting bricks-and-mortar merchants and cardholders leveraging offers and promotions linked to payment cards, along with partners including First Data, Twitter, and Microsoft. Chris also played a lead role in the founding of card-linked offers industry standards group The CardLinx Association.  Prior to joining Deem, Chris served as Vice President, New Product Development & Platform Management for MasterCard’s Global Commercial Products business unit, leading a global team and portfolio of initiatives to grow MasterCard’s Commercial Card business worldwide. As part of his work at MasterCard, Chris and his team built and launched MasterCard’s global Small Business card-linked offer program MasterCard Easy Savings in the US, Canada, and the UK. Prior to MasterCard, Chris held the role of Group Director of Small Business Products & Services for the Commercial Solutions unit of Visa USA, responsible for driving innovation for the Visa Business franchise.   Before Visa, Chris worked as an entrepreneur in Silicon Valley, leading a series of early-stage growth companies in the financial technology, Software-as-a-Service, and digital marketing spaces.  He began his professional career with General Mills, leading consumer marketing and new product development efforts for Betty Crocker Products. 

Chris holds an MBA from the Stanford Graduate School of Business, where he was named an Arjay Miller Scholar, and BS Electrical Engineering and BA Political Science degrees from Stanford University.