Founder and CEO
Since 1999, Jeff has been a pioneering visionary in the electronic and card-linked promotions/loyalty industry. Jeff owns patents and pending patent applications encompassing and describing concepts that are key components of card linked offers and loyalty. He launched his first reward and promotions business, CyberDrawer, in 2000. Jeff is a member of the Electronic Transaction Association (“ETA”) and is currently serving on the ETA’s Technology Committee. Before 1999, Jeff practiced law in Dallas, TX. A 1986 graduate of the Texas Tech School of Law, Jeff also has a bachelor of arts in history from Tulane University. An active community volunteer, Mankoff was president of the Crohn’s & Colitis Foundation of America North Texas Chapter, and on the board of other non-profits as well.
Chief Operations Officer
Cy has over 20 years of sales leadership and business development experience in the consumer loyalty and channel incentives industry with Carlson Marketing Worldwide and Parago, Inc. Cy is considered a subject matter expert in the use of prepaid debit cards in the customer loyalty and incentives space.
Chief Technology Officer
YT has 20 years of technology leadership in enterprise architecture, solution design, and software development. He has extensive expertise in retail with over 10 years in Blockbuster and JC Penney leading architecture solutions of large scale IT initiatives. He was the lead commerce architect at Softcard. Currently, he is the CTO at vPromos, heading up the product development in card-linked loyalty and offers.
With a Ph.D in Computer Science from Southern Methodist University, YT taught at Arkansas Tech University for three years, where he received an Outstanding Performance and Contribution Award. He has been a volunteer for over 10 years in helping Plano Teen Harmony, a non-profit youth orchestra, bringing music to the elderly in the nursing and assisted living homes.
Vice President, Channel Sales
With the business acumen of several different industries; Gene merges the purchasing at big box retail; location based services; merchant processing, and cloud based loyalty into a sales tour de force.
Gene owns a patent for a household gadget he sold to Wal-mart, and enjoys tinkering with 3D printing and the Internet of Things.
Having graduated with a Bachelor’s degree in Business and Computer Science with a minor in Architecture from the University of Missouri at Columbia, Gene is a former City Councilman, City Planning Commissioner, and Cub Scout Leader in Chesterfield, Missouri. When he is not buried in his work; he along with his wife Susan and son Alex are scouting the newest restaurant, latest movie, or looking for the next travel adventure.